What is CRO? The practice of CRO, or Conversion Rate Optimization, is based on the principle of turning more website visitors into paying customers or subscribers. It's a process of improving the performance of your website with the goal of generating more conversions. Conversion rate optimization is about improving the percentage of visitors to your website who take the desired action. This could be anything from signing up for a newsletter to making a purchase. The first step in CRO is to identify what your goal is. Once you know what you want visitors to do on your site, you can start to test different elements to see what works best. Some common things that are tested are: - The copy on your website - The design of your website - The placement of elements on your website - The flow of your website Testing is an important part of CRO. Without testing, you won't know what works and what doesn't. There are two main types of tests: A/B tests and multivariate tests. A/B test...
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