What is CRO? What is CRO? CRO is an abbreviation for “conversion rate optimization”. In short, CRO is the process of optimizing your website to increase the percentage of visitors who take a desired action. This desired action could be anything from subscribing to a newsletter to making a purchase. By increasing the number of visitors who take this desired action, you’ll also increase the overall conversion rate of your website. There are a number of different techniques that can be used to improve the conversion rate of a website. These techniques can be divided into two main categories: 1. On-site optimization 2. Off-site optimization On-site optimization involves making changes to the design and content of your website to make it more user-friendly and relevant to your target audience. Off-site optimization, on the other hand, focuses on improving your website’s visibility and ranking in search engine results pages (SERPs). This can be achieved through link building and other ...
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